If I had to name three items that rank high on my likes list, they’d have to be coffee, Cadillac and New York City. That I currently live on the opposite end of the coast doesn’t take away from how I feel about the Big Apple.
Now that Cadillac announced it’s opening a coffee house with benefits on the ground floor of the luxury brand’s corporate headquarters in Manhattan, I’ve got another excellent reason to search for a good air fare to the East Coast.
Actually, Cadillac House is a 12,000 square foot permanent space. It’s designed to be a rotating location for vehicle exhibitions, concerts, interactive art installations and fashion exhibitions and always-on programs and partnerships that will continue to evolve throughout the year.
Why do this? Cadillac Chief Marketing Officer Uwe Ellinghaus puts it succinctly: “Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style. With Cadillac House, we have an exciting opportunity to bring life to the brand’s unique passion and perspective for beyond the automotive space.”
That’s marketing speak for the brand wanting to be at the right place at the right time. Nothing wrong with that. Debuting Cadillac House is rather daring, after all. High fashion, high style, high entertainment value and all that.
Hot Latte, Please
The press release gives lots of details, but that’s just the tantalizing first drip of what’s to come. Frankly, I’m more impressed with the photos – although they don’t show anyone lounging around having a tasty brew from Joe Coffee, one of Cadillac’s partners in this endeavor. New York-based Joe Coffee will open a café inside Cadillac House to entice coffee aficionados with appropriate coffeehouse beverages, along with assorted desserts and pastries.
I can readily see myself with a nonfat, 180-degree latte with two Splenda and some cocoa powder in an oversized china cup relaxing in the comfortable environment. Not to mention that I’d take in the other sights Cadillac House promises to offer.
Hot New Designers
For example, I’m definitely interested in the Retail Lab, a concept developed by the Council of Fashion Designers of America (CFDA). “By merging fashion, art, design and automotive, Cadillac House will be a new, dynamic destination in Hudson Square,” said Steven Kolb, CFDA’s president and CEO. Designer Timo Weiland will be the Retail Lab’s inaugural participant in July.
Interactive Art Gallery
I suppose I should have mentioned art, since that’s another of my favorite things. This is another compelling attraction of the Cadillac House and comes via collaboration with Visionaire. There’ll be a new exhibition every four months that promises to delight visitors with stunning artwork and multi-sensory, perceptive-altering light installations. And they’ll be full-size.
Want more details? Cadillac House will officially open to the public June 2. Designed by Gensler, Cadillac House is located at 330 Hudson Street. Hours of operation during the week are 7:00 a.m. to 7:00 p.m. ET, while Saturday and Sunday hours are 10:00 a.m. to 7:00 p.m.