Buying a car is stressful enough without having to deal with unnecessary hassles. By becoming more knowledgeable about the entire process before going into it, you can help minimize the downside.
Afraid of getting ripped-off on the price. Nobody wants to think about getting “taken” when buying a new car, but that is often what happens, especially if you don’t do your homework and pay attention to details. If you feel like you’ve paid too much after you close the deal, you probably didn’t get the best possible price. The solution to this is to thoroughly research the kind of vehicle you want well before you head to the dealership. Use car-pricing sites such as Edmunds and Kelley Blue Book and NADA Guides to determine the range of pricing for such a vehicle. Also look into any available incentives or special promotions by the manufacturer. Don’t be afraid to consider leasing, if the vehicle is right for you and the terms are satisfactory. But most of all do your research ahead of time. Armed with this knowledge, you’re in a better position to end up satisfied with the deal you make at the dealership.
Don’t like being condescended to. Do you ever get the feeling that the salesperson at the dealership is talking down to you? Maybe you aren’t all that up on the latest terminology or the salesperson talks over you or doesn’t explain things. Is it possible you are afraid to ask for more details, fearful that you’ll look ignorant? Put the salesperson in his or her place right away by clearly stating that you want more information on this or that feature or part of the process. Even if you do know something about it, the way the salesperson reacts to your request will tell you a lot about whether you want to continue car shopping at this dealership or go elsewhere. Keep in mind that you are the customer. Show who’s in control by not being afraid to walk if you’re dissatisfied with how you’re being treated.
Dislike the negotiating process. You know – or you should – that you never pay full price for any vehicle, whether it’s new or used. But this entails using some negotiating skills, which many consumers hate with a passion. If you’re deathly afraid of asking for some leeway on the price, you need all the ammunition you can come up with. Go to the aforementioned sites (Edmunds and Kelley Blue Book) and print out pricing estimates for the car you’re after. Be sure you ask about available incentives from either the manufacturer or dealer (or both). Negotiating is simply a give and take. But if you aren’t getting anywhere, there’s always a better deal out there for you elsewhere.
Feeling pressured into buying something you don’t want. Whether it’s a costly add-on or high-priced option, or even a more expensive model than you initially came in to look at, no one likes being intimidated by the salesperson at the dealership. Naturally, if you really like all the bells and whistles on the top-of-the-line vehicle, the salesperson may pick up on this and try to convince you it’s a better deal. Don’t fall for it. Do yourself a favor and keep your budget and bottom-line price in mind. It’s like setting a spending limit for your new-car purchase and this is one way you can stop the high-pressure sales pitch. Stick to your resolve.
Being taken advantage of by the salesperson. Similar to getting ripped-off on price, being taken advantage of by the salesperson is a key dislike of consumers in the car-buying process. Whether it is about a hidden incentive or a special promotion that wasn’t very well advertised, the salesperson may not act in your best interest when it comes to being upfront. Here’s where being prepared before you set foot on the lot comes in handy. You can find out almost everything you need to know about the vehicle, except how it feels and handles during a road test, by researching online ahead of time. When you’re in the know, you’re less likely to be conned by a salesperson.