This is in the realm of now I’ve heard it all. Yet there is a certain appeal in the limited edition 2017 #PinkBeetle that Volkswagen has just announced will be on sale this fall.

No, this isn’t a commercial for Mary Kay Cosmetics. And, no, it isn’t a joke that Volkswagen is playing on the motoring public.

Actually, the #PinkBeetle was enthusiastically received when it appeared as a concept vehicle at the 2015 New York Auto Show. It’s also, curiously enough, the first ever vehicle to have its own official vehicle hashtag – if you care about that sort of thing.

As for how many are coming to the U.S., Volkswagen is mum about that, only stating that it will be offered “in limited quantities across the United States.” Hmm…might that mean the little 2017 #PinkBeetle will command higher-than-sticker prices? Oh, wait, we don’t know what the MSRP is yet. VW says that little detail will be revealed closer to actual production and on-sale date.

2017 Volkswagen #PinkBeetle

What’s It Got?

Getting down to the specifics of the 2017 Volkswagen #PinkBeetle, here’s what we do know:

Performance – VW is equipping the 2017 #PinkBeetle with a 170-horsepower 1.8-liter turbocharged direct-injection TSI® engine mated with a six-speed automatic transmission. Torque is listed at 184 pound-feet.

Models – Get your choice of a coupe or convertible, depending on availability. Volkswagen anticipates this to be an “immediate automotive trending topic.” We’ll wait and see.

Color and External Features – The paint shade is Fresh Fuchsia Metallic with contrasting gloss-black mirror caps and black running boards. Coupes get 17-inch multi-spoke aluminum-alloy wheels from Linas, while convertibles get Twister 18-inch five-spokes.

Other exterior features for both coupe and convertible include standard Bi-Xenon headlights with LED daytime running lights, LED taillamps and LED license plate lighting in the rear.

Interior Features – On the inside, the #PinkBeetle sports a black dashboard with surrounding pink accent and leather-wrapped multifunction steering wheel complete with paddle shifters. Seats are Pink Club cloth with matching pink-hue striping.

Other standard equipment includes:

  • MIB II information system
  • Composition media infotainment system with 6.3-inch screen with capacitive touch sensor
  • Proximity sensor
  • USB and Bluetooth connectivity
  • Rearview camera
  • Heated front seats
  • Keyless access with push-button start
  • SiriusXM® Satellite Radio (3-month subscription)

Come to think of it, I’ve always been rather fond of fuchsia. Wonder how many of these 2017 #PinkBeetle models are headed for my neck of the woods. Definitely have to check that out when the time comes.

What are your thoughts on the possibility that the 2017 Volkswagen #PinkBeetle is destined to be an instant classic? Would you buy and drive one?

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