Ford Mustang aficionados in the United States aren’t the only ones clamoring for the iconic pony car. According to Ford, Mustang sales worldwide in 2015 catapulted the sports coupe to the number one spot.
Most recent registration data from IHS Automotive shows about 110,000 Mustang coupe sales globally last year, exceeding sales from all other sports coupe competitors. Add to that figure the estimated 30,000 Mustang convertible sales and the American pony car racked up a total of 141,868 cars sold last year.
That figure includes about 19,000 Mustangs sold outside of the U.S. in 2015.
Different Markets, Different Engine Choices
What engines do customers in China, the United Kingdom, France, Germany, Australia and other world countries choose? Here’s where it gets really interesting.
Compared to the appetite of many U.S. consumers for the fuel-efficient EcoBoost engine – especially millennials – customers in most foreign markets opt for the Mustang’s potent V8 engine.
Erich Merkle, Ford sales analyst, says “that unmistakable V8 warble is a hot commodity outside the U.S.”
Here’s a brief snapshot of Mustang sales in various countries:
- In China, fourth-quarter 2015 Mustang sales ratcheted the car to the country’s best-selling sports coupe. Chinese Mustang buyers prefer the EcoBoost versions.
- More than 90 percent of Mustang buyers in Australia and New Zealand are opting for V8-powered variants. Mustang ranks as the best-selling sports coupe in Australia in its first three months on sale there. Demand is so strong Down Under that the car was initially sold out through 2017. An additional 2,000 Mustangs are scheduled to ship to Australia before the end of 2016, easing that bottleneck.
- In Germany, despite relatively high fuel prices, the 5.0-liter V8 Ford Mustang remains the number one engine choice. One in three Mustang sales in the country is for the convertible, the highest international take-rate for the droptop model.
- In France, Mustang was the best-selling coupe in March, accounting for 339 in the first three months of 2016.
- Total Mustang sales in the United Kingdom topped 3,500, with the first 1,000 cars delivered to customers in March. Mustang sales in the UK only started in the fourth quarter of 2015.
- Incremental sales of the pony car in Cyprus, Malta and South Africa are contributing to the increased volume.
Mustang Continues to Lead in Sales in North America
Even though Ford is marketing and selling the Mustang worldwide, there’s no less enthusiasm for the car in North America.
Quoting published figures, in the U.S. the 12,563 sales of the Mustang in March outperformed the combined 12,248 sales for the newand . And the Ford Mustang earned the accolade of best-selling sports coupe in the U.S. for all of 2015 and the first quarter of 2016.
IHS Automotive registration data shows that Mustang sales in Mexico were up 176 percent in 2015 versus the previous year. The Mustang was the best-selling sports coupe in Mexico in 2015.
Sales of the Ford Mustang in Canada continue to beat those of rival Chevrolet Camaro. Ford touts the fact that the Mustang has outsold the Camaro in Canada every year since 1985, citing data from the Canadian Vehicle Manufacturers Association.