The short time in the spotlight for the Cadillac ELR is now over. General Motors officially pulled the plug on the luxury electric coupe amid disappointing sales.

According to a report in Automotive News, GM confirmed the end of production for the Cadillac ELR plug-in hybrid was in February of this year.

Too Little, Too Late

The Cadillac ELR bowed in 2014, a production version of the Cadillac Converj concept vehicle. The debut was intended to showcase GM’s efforts in plug-in technology in its high-end vehicles.

But with the pricetag for an ELR starting at $76,000, consumers didn’t bite in good enough numbers to warrant keeping the vehicle alive. Especially since they could buy a Chevrolet Volt for about half that amount, around $40,000. Both vehicles travelled the same 40 miles on electric-only power and both switched to gasoline automatically once the battery depleted.

Cadillac sold only 1,310 ELRs in 2014 and 1,024 in 2015. Just 300 were sold during the first three months of 2016.

2016 Cadillac ELR coupe

In an effort to revive sales, Cadillac cut the price of the 2016 ELR by $10,000 and updated its drive system to increase horsepower and torque by 29 percent and 26 percent, respectively. Other improvements included revisions to the suspension, the addition of a Performance package and updated styling featuring the new wreathless badge.

The Cadillac ELR was built at the GM Detroit-Hamtramck assembly line, where the 2016 Cadillac CT6, 2016 Chevrolet Volt, Chevrolet Malibu and Chevrolet Impala continue to be built.

New Plug-In Hybrids in the Works

Don’t believe for a second that Cadillac is giving up on plug-in hybrid luxury vehicles. There’s still the Cadillac CT6 plug-in hybrid that’s expected to arrive in late 2016. According to reports, the CT6 plug-in hybrid will have an electric-only driving range of 30 miles and propel from 0 to 60 mph in 5.3 seconds.

In a statement to HybridCars, David Caldwell, Cadillac product communications manager, said a very small number of ELRs are still available at dealers, and reiterated Cadillac’s commitment to “delivering new technology, including advanced propulsion.”

General Motors also has the 2017 Chevrolet Bolt and redesigned 2016 Chevrolet Volt electric vehicles in its production pipeline.

 

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