Think you know the most popular car colors in 2010? While the roster of car colors consumers chose last year is similar in that the same colors appear, what’s different is what’s becoming more popular in North America – that is, the priority ranking.
Our source for this information is DuPont, which released its findings in its 58th Global Automotive Color Popularity Report.
1. White/White Pearl – Looking over the highways and byways of America it might seem as if all the cars are white. There’s some truth to this assumption, since white and white pearl have remained in the top spot in color popularity in North America for the past four years, according to DuPont research. In 2010, white/white pearl accounted for 21 percent of car color popularity here. This is due, says DuPont, in large part because of the preferences for white in fleet, light truck and SUV markets. As for the number one color globally – it’s silver, coming in at 26 percent. Guess that accounts for the numbers of white 2011 Chevrolet Silverado andtrucks you see on the road.
2. Black/Black Effect – Leading silver by a percentage point, black and black effect, at 18 percent, sits in second place as the most popular car color in North America. DuPont says this is popular in compact/sport and luxury/luxury SUV categories. So, check out the black performance cars like 2011GT, and luxury models such as the 2011 -V, and 2011 , among others.
3. Silver – Still a great many silver cars on the road here, with silver coming in at 17 percent in car color popularity on DuPont’s latest report. However, in the crossover utility vehicle (CUV) segment, silver takes the lead over black/black effect. That would be the 2011, , and Lexus RX350 and so on.
4. Gray – Jumping up two percentage points from the previous year, gray is in solid fourth place of car color popularity in North America at 15 percent.
5. Red – Hot sports cars notwithstanding, like the 2011, red is also popular in sporty cars like the 2011 and the 2011 extended-range electric car. In North America, red has 11 percent of color popularity.
6. Blue – Nine percent of North American cars were blue in 2010, says the data from DuPont. This covers all shades of blue, from deep metallic blue to light blue.
7. Brown/Beige – It’s quite a leap down to the number seven spot in car color popularity in North America, owned by brown/beige, at five percent.
8. Green – Only two percent of North American cars were green in 2010. This is a color that never seems to rise above the lower tiers in popularity, although there are always consumers who opt for one of the many shades of green.
9. Yellow/Gold – With one percent of the color popularity, yellow and gold are among those not-too-frequently seen car colors on the roads in North America – at least, they were in 2010.
10. Others – What colors aren’t already included are captured in this category, accounting for less than one percent of car color popularity in the North American market. Maybe that includes off-the-wall iridescent purple, outrageous orange or other unforgettable (but seldom chosen) car color choices.
How’d you do in guessing the most popular car colors in 2010? Is your car color in the top five? Not to worry. Car color is a unique consumer choice. If you love it, then it’s the right color for your car.