For consumers unfamiliar with the name, this Unitrin Direct auto insurance review will provide some useful information on a comprehensive auto insurance site that may work for you.

Unitrin Direct was founded in 2000, a subsidiary of Unitrin, Inc. Unitrin Direct is part of Kemper Corporation family of companies that has over $8 billion in assets and some six million policyholders. Unitrin Direct is rated “Excellent” in financial strength by A.M. Best, for its insurance operations.

The Unitrin Direct promise is “simplifying auto insurance with the right balance of competitive rates, stability and service.” Unitrin Direct provides insurance to customers in 25 states.

The three areas that online auto insurance consumers either rate highly or poorly, besides rates, are savings, service and claims. To be competitive in today’s environment with many online providers available, a company has to go above and beyond in all these areas. Here’s what Unitrin Direct offers to its customers.

Unitrin Direct Savings

Consumers can buy their policy directly online, choosing from a number of different payment plans and methods. Unitrin Direct also offers a variety of different discounts as additional ways for customers to save money.

Here’s how the savings and discounts work with Unitrin Direct. When you provide information from the questions asked, the quote automatically includes many of the discounts to begin with. Savings on your car’s safety features is already included in your quote because Unitrin Direct can tell from the make and model if your vehicle has such qualifying safety features as airbags and anti-lock brakes.

While discounts vary by state, the following are some of the various discounts available:

  • Airbags, Anti-lock brakes, Anti-theft device, Daytime Running Lights (factory-installed)
  • Good Student
  • Distant Student discount
  • Driver Instruction discounts – There are two driver instruction discounts for which you may be eligible:
    • Accident Prevention Course/Defensive Driver
    • Mature Driver/Driver Improvement
    • E-signature
    • Focused Driver
    • Good Driver
    • Homeowner
    • Loyalty
    • Multi-Car
    • Multi-Policy
    • Minor Child
    • Occasional Operator
    • Pay-in-Full
    • Passive Restraints
    • Stolen Vehicle Recovery System
    • Responsible Driver
    • Senior
    • Window Glass Etching
    • In addition, you may qualify for additional savings if you have an excellent driving record (no moving violations or accidents), and previous insurance history (when you’ve had continuous automobile insurance, even if it was with another company).


Just a mouse click or phone call away, Unitrin Direct offers 24/7 online policyholder services with complete access to policy activity and documents day or night. Customers can also manage their policy online to review information and coverage amounts; update address, add vehicles and drivers, and make other policy changes; view and print insurance ID cards, billing statements and other policy documents; make online payments, and enroll in EasyPay and arrange to make automatic payments through bank account or credit card. Contact Unitrin Direct customer service at 1-800-437-8394 Monday-Friday from 8 a.m. to 11 p.m. (Eastern Time) or Saturday from 9 a.m. to 1 p.m.


Accidents and other losses don’t depend on the clock to happen, so it’s good to know that you can report a claim 24 hours a day from anywhere in the U.S. and Canada to Unitrin Direct. You will be assigned a claims representative who will assist you throughout the entire claims process and will work to pay your claim within one week, very often within just a few days. The Unitrin Direct toll-free claims hotline is 1-877-506-4222.

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