When it comes to the most popular car colors, the answer is literally black or white, according to a recent analysis by iSeeCars.com. The study examined over 8.2 million used cars to determine the most popular car color in each state.
Here are America’s most popular car colors in each state:
| Most Popular Car Colors By State | ||
| State | Most Popular Color | Market Share |
| Alabama | White | 28.4% |
| Alaska | White | 22.0% |
| Arizona | White | 30.9% |
| Arkansas | White | 26.8% |
| California | White | 30.6% |
| Colorado | White | 26.2% |
| Connecticut | White | 24.5% |
| Delaware | White | 24.3% |
| Florida | White | 27.9% |
| Georgia | White | 27.4% |
| Hawaii | White | 29.1% |
| Idaho | White | 29.7% |
| Illinois | Black | 24.6% |
| Indiana | White | 23.6% |
| Iowa | White | 26.9% |
| Kansas | White | 27.1% |
| Kentucky | White | 26.1% |
| Louisiana | White | 29.4% |
| Maine | Black | 21.8% |
| Maryland | White | 24.0% |
| Massachusetts | White | 24.3% |
| Michigan | Black | 24.0% |
| Minnesota | White | 24.9% |
| Mississippi | White | 30.4% |
| Missouri | White | 25.7% |
| Montana | White | 28.2% |
| Nebraska | White | 26.5% |
| Nevada | White | 28.1% |
| New Hampshire | White | 28.0% |
| New Jersey | White | 26.2% |
| New Mexico | White | 27.7% |
| New York | White | 23.8% |
| North Carolina | White | 27.3% |
| North Dakota | White | 25.4% |
| Ohio | Black | 23.2% |
| Oklahoma | White | 27.2% |
| Oregon | White | 26.7% |
| Pennsylvania | White | 23.9% |
| Rhode Island | White | 25.4% |
| South Carolina | White | 27.1% |
| South Dakota | White | 25.5% |
| Tennessee | White | 26.4% |
| Texas | White | 27.6% |
| Utah | White | 30.3% |
| Vermont | White | 21.4% |
| Virginia | White | 24.4% |
| Washington | White | 26.2% |
| West Virginia | White | 24.1% |
| Wisconsin | Black | 24.2% |
| Wyoming | White | 28.5% |
White is the overwhelmingly most popular car color in 45 of 50 states, while black is the most popular in the remaining five.
Most Popular Non Grayscale Car Colors by State
iSeeCars also examined the most popular car colors by state excluding grayscale colors, which include white, black, gray, and silver.
| Most Popular Non Grayscale Car Colors By State | ||
| State | Most Popular Non Gray-Sclae Color | Market Share |
| Alabama | Blue | 7.8% |
| Alaska | Blue | 13.2% |
| Arizona | Blue | 8.9% |
| Arkansas | Red | 9.0% |
| California | Blue | 8.2% |
| Colorado | Blue | 10.2% |
| Connecticut | Blue | 11.3% |
| Delaware | Blue | 11.8% |
| Florida | Blue | 9.6% |
| Georgia | Blue | 8.5% |
| Hawaii | Blue | 8.2% |
| Idaho | Blue | 9.3% |
| Illinois | Blue | 10.1% |
| Indiana | Blue | 10.4% |
| Iowa | Red | 10.4% |
| Kansas | Blue | 9.7% |
| Kentucky | Blue | 9.2% |
| Louisiana | Blue | 7.7% |
| Maine | Blue | 11.4% |
| Maryland | Blue | 11.1% |
| Massachusetts | Blue | 10.6% |
| Michigan | Blue | 11.1% |
| Minnesota | Blue | 10.0% |
| Mississippi | Red | 7.1% |
| Missouri | Blue | 9.6% |
| Montana | Blue | 9.9% |
| Nebraska | Red | 10.5% |
| Nevada | Blue | 9.3% |
| New Hampshire | Blue | 10.7% |
| New Jersey | Blue | 10.0% |
| New Mexico | Blue | 9.6% |
| New York | Blue | 11.0% |
| North Carolina | Blue | 9.2% |
| North Dakota | Red | 10.7% |
| Ohio | Blue | 10.6% |
| Oklahoma | Red | 8.7% |
| Oregon | Blue | 9.5% |
| Pennsylvania | Blue | 11.4% |
| Rhode Island | Blue | 10.6% |
| South Carolina | Blue | 9.0% |
| South Dakota | Red | 10.4% |
| Tennessee | Blue | 8.8% |
| Texas | Blue | 8.8% |
| Utah | Blue | 8.4% |
| Vermont | Blue | 11.9% |
| Virginia | Blue | 11.0% |
| Washington | Blue | 9.9% |
| West Virginia | Red | 11.0% |
| Wisconsin | Blue | 10.8% |
| Wyoming | Blue | 9.8% |
For non-grayscale colors, blue emerges as the favorite, topping the list in 42 most states, with red as the favorite color in the remaining eight.
Whether you’re looking for a classic white or a vibrant blue, understanding these trends can help guide your next car purchase to match popular preferences and stand out on the road.
More from iSeeCars:
Methodology:
iSeeCars analyzed over 8.2 million 1- to 5-year-old used cars sold in June 2023 to June 2024. Within each U.S. state. The market share of each car color was tallied and used to rank the most popular car colors.
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